Get to know us!

Since 1992, Star Magic has been dedicated to discovering and developing Filipino talents into reputable artists. These artists became the biggest stars of their generations and beyond. From then on, Star Magic remained as the country’s premiere talent agency that seeks to give more aspiring talents the chance to reach for their dreams.

The legacy lives on and the magic continues…


“Mr. M”

It all began in April 1992 when Freddie M. Garcia (then Executive Vice President and General Manager for ABS-CBN), together with Johnny Manahan (then Program Director), hatched the idea of creating a stable of new stars exclusively for ABS-CBN.

It was then called the TALENT CENTER. Its first major project was the hit afternoon youth show "Ang TV," which was launched in October of the same year and was supported by many exposure-driven activities for the talents such as mall shows, live concerts and even 2 record albums.

Meet the Star Magic Team

Story of Magic




























A Star is Born

Freddie M. Garcia (then EVP and General Manager for ABS-CBN) and Johnny Manahan (then Program Director) hatched the idea of creating a stable of new stars exclusively for ABS-CBN.

ANG TV, the hit youth TV afternoon show is launched with Talent Center’s FIRST crop of artists are Jolina Magdangal, Claudine Barretto, Patrick Garcia, Rica Peralejo, Camille Prats, Angelu de Leon, Paolo Contis and Cheska Garcia.


Rise of New Stars

RISE OF NEW STARS who go on 4 major concerts and release records that turn GOLD and then PLATINUM with Jolina Magdangal, Roselle Nava, Rica Peralejo, Gio Alvarez, Victor Neri, Angelu de Leon, Camille Prats, Paolo Contis, Lindsay Custodio, Jan Marini.


Continuing Growth

Talent Center continues to grow its stable with launch of ANG TV BATCH 2. (Angelica Panganiban, Marc Solis, Kaye Abad, Carol Banawa, Marc Vernal, Farrah Florer)

The Filipino Channel (TFC) is launched. It further broadens the reach of Star Magic Artists’ following around the globe.


Star Circle

STAR CIRCLE BATCH 1 is launched to showcase teen and young adult artists like Rico Yan (+), Jackie Manzano, Victor Neri, Regine Tolentino, Trisha Salvador, Cholo Escano, Maricel Morales.

The TRAINING CENTER is established to provide systematic and structured training for new technicians and creatives who work behind the camera.


Gimik, Flames and Kaybol

STAR CIRCLE BATCH 2 is launched. Stars from this batch become the carrier artists in the new TV dramedy GIMIK (Patrick Garcia, Mylene Dizon, Marvin Agustin, Farrah Florer, Diether Ocampo, Andrea Blaesi, Boogie Bugayong)

Start of In-house training of its artists with the NEGROS SUMMER WORKSHOP group conducted at the MOWELFUND.

STAR CIRCLE BATCH 3 is launched. These artists were the first to be cast in the new afternoon drama anthology FLAMES (Piolo Pascual, Carlos Agassi, Bojo Molina, Arianne Hernandez, Andrea del Rosario, Aurora Halili, Don Laurel, Gino Paul Guzman, Laura James, Sabrina James, JR Herrera).

Talent Center child artist CAMILLE PRATS wins 1996 Guillermo Mendoza Scholarship Foundation - BEST CHILD ACTOR for “SARAH…ANG MUNTING PRINSESA” and “MADRASTA”.

Star Magic launched KAYBOL: ANG BAGONG ANG TV variety show featuring its artists.


Going International

Star Circle Batch 1 artist Regine Tolentino becomes the FIRST FILIPINA MTV ASIA VJ.

STAR CIRCLE BATCHES 4, 5 and 6 are launched namely Jericho Rosales, John Lloyd Cruz, Kristine Hermosa, Shaina Magdayao, Dimples Romana, Nikki Valdez, Dominic Ochoa, Bernard Palanca, Bearwin Meily, Andrea del Rosario.

Talent Center leases an ANNEX building at West Avenue to provide more space for training of its artists.

Talent Center teen artist JOLINA MAGDANAGAL wins various awards both for acting and singing .

Talent Center teen artist PATRICK GARCIA wins BEST CHILD ACTOR (FAMAS) for “MADRASTA”.

Rise of MOVIE STARS among the Talent Center Prime artists: Flames: The Movie, Magandang Hating Gabi, Calvento Files: The Movie, Ang Pulubi at Prinsesa.

New CHILD STARS Serena Dalrymple and Shaina Magdayao are launched.


High Five

Talent Center mounts HIGH FIVE - Talent Center’s 5th Anniversary TV Special – an ON-AIR PARTY with the fans.

Talent Center launches its first line produced show – CYBERKADA, an afternoon TV variety show.

STAR CIRCLE BATCH 7 is launched with artists like Jodi Sta. Maria, Andrei Felix, Desiree del Valle, Alessandra Da Rossi.

The Teen Trio KOOLITS: John Lloyd Cruz, Baron Geisler, Marc Solis is launched in ASAP.


The Firsts of Many

STAR CIRCLE BATCH 8 is launched.

Talent Center expands range of its search for talents to include CHARACTER ACTORS and VIDEO JOCKS

1st Edition ARTIST VIDEO CATALOG is produced as a sales and marketing tool for Talent Center artist among agencies and producers,

New artists of differing categories are launched on ASAP.

1st Talent Center artist makes it to an INTERNATIONAL film under the banner of ABS-CBN Entertainment International – SANDRA GOMEZ

ABS-CBN opens the DISTANCE LEARNING CENTER, a high school accredited by DECS which offers flexible school services for kids in showbiz.


Love Team

G-MIK NATION, the first major Synergy Project of Talent Center, Star Records, ABS-CBN Regional Network, ABS-CBN Publishing and ABS-CBN Entertainment kicks off a 10-city Roadshow Series featuring Talent Center Star in afternoon dramedy show GMIK.

Talent Center ties up with STAR TEENS CANADA 2000 signing up the pageant winners into management contracts.

CASTING CHIKA , the first Casting Party arranged by Talent Center for its pool of new and aspiring stars in its ARTIST REGISTRY.


The love team KRISTINE – ECHO headlines the record-breaking soap PANGAKO SA YO which becomes ABS-CBN’s most famous export in new markets in Malaysia, China and Kenya.


The Hunks

THE HUNKS – composed of Piolo Pascual, Jericho Rosales, Carlos Agassi, Bernard Palanca and Diether Ocampo are matinee leads reinvented and re-introduced on ASAP as an answer to the burgeoning boy band demand. They go on to stage a live local concert which sold out and later on went on to various US and Canada Tours

STAR CIRCLE BATCH 9 and 10 are launched like Bea Alonzo, Heart Evangelista, Janus del Prado, Dennis Trillo, Alfred Vargas.

With the establishment of ABS-CBN’s own film studio, ABS-CBN Film Productions, Inc. - Star Cinema, Talent Center artists find more platforms to showcase their acting talents.


Mandatory Savings

THE HUNKS continue to capture the US Territories Guam, Hawaii and San Diego in the US Westcoast and later on Japan, in Dubai, Middle East , HongKong and again in the US coast to coast from LA, San Francisco, Chicago, Virginia and Florida.

Talent Center implements the first ever in the industry to institute MANDATORY SAVINGS for its artists

STAR CIRCLE BATCH 11 is launched with artists like Rayver Cruz, John Wayne Sace, Pauleen Luna, Mico Aytona.



Piolo Pascual wins BEST SUPPORTING ACTOR while John Wayne Sace for BEST CHILD ACTOR in DEKADA ‘70 at the Metro Manila Film Festival.

Piolo Pascual’s self-titled album reaches GOLD STATUS.

ANIME boy dance group is launched.

FULL CIRCLE is launched in ASAP Mania.

Talent Center earns numerous NOMINATIONS in the 17th Star Awards.

THE HUNKS return to the US with shows in California, Hawaii, New York and Virginia.


Star Magic

Talent Center formally changes its name to STAR MAGIC.

Jiro Manio wins YOUNGEST BEST ACTOR at Star Awards, Gawad Tanglaw, Pasado Awards and Guillermo Memorial Awards for “MAGNIFICO”.

Piolo Pascual’s FIRST MAJOR concert, My Gift: First Time in Concert, at the Araneta Coliseum.

Marvin Agustin wins BEST ACTOR FOR DRAMA at the Golden Screen Awards.

STAR CIRCLE BATCH 12 is launched with artists like Sam Milby, Jayson Gainza, Franzen Fajardo, Nene Tamayo.

Star Magic ties up with CORNERSTONE TALENT MANAGEMENT to co-manage singers


The Best

Bea Alonzo wins PRINCESS OF RP at the Guillermo Mendoza Scholarship Awards.

STAR CIRCLE BATCH 13 is launched with artists like: AJ Perez (+), Zia Marquez, Empress Schuck.

Claudine Barretto and Piolo Pascual win at FAMAS’ as BEST ACTRESS and BEST ACTOR.

STAR MAGIC CATALOGUE is launched and released by ABS-CBN Publishing


Star Magic Presents

STAR CIRCLE BATCH 14 is launched with artists like Kim Chiu, Gerald Anderson, Matt Evans.

The youth oriented show, “STAR MAGIC PRESENTS, is launched displaying the acting talents of its stars.


The Star Magic Ball

The first STAR MAGIC BALL is held together with Keren Pascual who first started the star studded annual event. It gathers more than three hundred A-list stars in Philippine showbiz.

STAR CIRCLE BATCH 15 is launched with artists like Jessy Mendiola, Hiyasmin Neri, Jon Avila, Bryan Homecillo.


15 Years After

Star Magic launched STAR MAGIC CATALOGUE in commemoration of Star Magic’s 15th year.


The Coach

IVANA CHUBBUCK technique of acting is adopted by Star Magic in the development of its artists’ skills.

In cooperation with CCPMG, the first STAR MAGIC SPORTSFEST was held at Celebrity Sports Plaza in Quezon City.

Star Magic in cooperation with Keren Pascual holds “MAGIC FOR A CAUSE” – a fashion show event featuring the Star Magic’s biggest artists and creations of A-list of designers with all proceeds of the the event were DONATED to typhoon Ondoy victims.
The STAR MAGIC WORKHOPS is launched offering training in the performing arts to the public.

The STAR MAGIC WORLD CONCERT TOUR is mounted in Ontario, Canada and San Francisco, CA, USA bringing the most number of artists – 40 biggest Stars of Star Magic.

STAR MAGIC ALL STARS plays against the Wowowee basketball team in the Wowowee-lympics held at the Big Dome. Proceeds of the event were donated to Bantay Bata and Bayanijuan. This is the FIRST ALL STAR basketball team which later became an annual highlight game in Star Magic’s yearly SPORTSFEST.


The Transfer

Star Magic transfers to its new offices at the 2/f ELJCC Tower



Star Magic DIGITAL GROUP AND SERVICES is established. It achieved the highest social count in Social Networking Sites in all ABS-CBN properties and among local networks.

Launch of Star Magic’s OFFICIAL WEBSITE.

Star Magic launches official music video entitled “IKAW ANG MAGIC NG BUHAY KO”

JM de Guzman wins BEST ACTOR in New Waves Awards category of the 37th Metro Manila Film Festival for TV for the movie Pintakasi



REUNION of Ang TV stars, The Hunks, Koolits, etc. as the highlight of Star Magic’s 20th Anniversary.

Star Magic transfers to its 6th office location at the 11/F ELJCC Tower.

Star Magic Workshops releases its 1st full length DIGITAL FILM “ANINO”.


The New Breed

Star Magic launches the STAR CIRCLE BATCH 2013 with artists like Liza Soberano, Julia Barretto, Janella Salvador, Ingrid dela Paz, Jerome Ponce , Jon Lucas, Jane Onieza, Alex Diaz, Michelle Vito.

“ON THE JOB” film, starring Gerald Anderson, Piolo Pascual and Rayver Cruz premieres worldwide in France. It is later released in North America and Australia.

Angelica Panganiban wins BEST ACTRESS in “Plus Category” of the CINEMA ONE ORIGINALS awards for Alamat ni China Doll while Rayver Cruz, Joseph Marco and Matteo Guidicelli win BEST ACTOR in the “Current Category” for the Saturday Night Chills of the same event.


Lucky 8th

The 8th Star Magic Ball goes LIVE STREAMING for the first time via SkyCable and ABS-CBN mobile.

IVANA CHUBBUCK, international acting coach and author of the best-selling book “The Power of the Actor”, conducts a 2-day workshop in Manila.



STELLAR, a celebrity social media agency, is established by Star Magic in partnership with ABS-CBN Digital Media Division. It became the #1 CELEBRITY SOCIAL MEDIA AGENCY in the country on the same year it was established. It has the most number of bankable celebrity influencers in the Philippines.

Erik Matti’s Honor Thy Father starring Star Magic’s prime artist John Lloyd Cruz is screened in the Contemporary World Cinema section of the 2015 Toronto International Film Festival.

JM de Guzman wins “PinaPASADOng Aktor” in the 17th Gawad PASADO Awards for That Thing called Tadhana and BEST ACTOR in New Wave Awards category for Tandem & Francisco Guinto, ARI: My Life with A King of the 41st Metro Manila Film Festival


Tatak Star Magic

In celebration of ONE MILLION followers of Star Magic Instagram (@starmagicphils), Star Magic “TATAK STAR MAGIC” THANKSGIVING PARTY.

Jodi Sta. Maria is nominated BEST ACTRESS at the International Emmy Award featuring “PANGAKO SA’YO”.

“Hele sa Hiwagang Hapis “ (A Lullaby to the Sorrowful Mystery) starred John Lloyd Cruz and Piolo Pascual. The 485-minute passion project written and directed by Lav Diaz receives the Silver Bear Alfred Bauer Prize at the 66th Berlin International Film Festival.


The Magic Continues

Star Magic Instagram account reaches 1.5 MILLION followers

Starmagicphils’ SPOTLIGHT turns one

Star Magic Twitter account reaches ONE MILLION followers

Star Magic celebrates its 25th ANNIVERSARY in ASAP at the Smart Araneta Center

Launch of STAR MAGIC ONLINE HUB Progressive Web Application, ABS-CBN's First.