One Magical Event brightens Christmas season

The magic of Christmas shines brighter under the Sun and the STARS.

As the sun sets on November 24, Sun Life Financial's 2nd SunPIOLOgy RUN goes up
at the Venice Piazza on McKinley Hills. This year, the adrenaline does not end at the
finish line as STAR MAGIC GIVES BACK’s musical special caps the night.

Run with Piolo Pascual then rave with the likes of Pokwang, John “Sweet” Lapus, Sam
Milby, Khalil Ramos, Daniel Padilla, Kathryn Bernardo, Enrique Gil, JM De Guzman,
Alex Castro, Bryan Termulo, Myrtle Sarrosa, Robi Domingo, Sam Concepcion, Drei
Felix, Megan Young, Jolo Estrada, Bangs Garcia, Empress, Paolo Avelino, Jason
Abalos, Young JV, Rayver Cruz, Matteo Guidicelli, Bugoy Drilon, Liezel Garcia, Nyoy
Volante, Jed Madela, Yeng Constantino, Angeline Quinto, Xian Lim, Enchong Dee,
Maja Salvador.

Tickets go on sale on October 20 but interested runners may pre-register online at to get a limited edition sports flask.

One bright partnership

"We're very happy to work with Star Magic to make the SunPIOLOgy Run even more
exciting, as this will ultimately benefit the families and students we are supporting. We
hope that this year, we can raise even more funds as more stars celebrate the values of
giving back," says Sun Life chief marketing officer Mylene Lopa.

SunPIOLOgy benefits the Hebreo Foundation scholars, while Star Magic gives back to
ABS-CBN’s Lingkod Kapamilya, RSCC and the Sanctuary Center,

Pascual as Sun Life's ambassador and Star Magic icon leads these two anticipated
annual fundraisers. SunPIOLOgy, on its 4th year last year, raised nearly one million
pesos with its first charity run and bidding of Pascual’s travel photos and paintings
drawn by a Hebreo scholar. His family founded the Hebreo Foundation, which sends
poor but deserving students to school.

Also celebrating a milestone is Star Magic, which marks 20 years of discovering and
honing the country's best performers and entertainers. " This benefit show, which we
started last year, is a fitting culmination to our anniversary. By joining forces with Sun
Life’s SunPIOLOgy run, we hope to attract more people to share their blessings while
having fun this holiday season," says Pascual during the twin-bill’s presscon held at
Komrad at IL Tirrazo in Tomas Morato, QC.

Winning support
With worthwhile causes to help alleviate the plight of indigent sectors, the SunPIOLOgy
Run back-to-back with Star Magic Gives Back music special already garnered pledges
of support from different companies including as of presstime Runnr, Toby’s, St Lukes,
Timex, Gatorade, One Meralco Foundation Addidas Body Care, Kellogs, Pascual
Laboratories, San Miguel Foods, Century Tuna, Gardenia, One Meralco Foundation,
Max’s group of companies and Venice Piazza of Megaworld.

"Once again, it's the perfect time of the year to share our blessings and good fortune,
especially those who really needs our concern and compassion. Let's run with Piolo and
other Star Magic talents in the SunPIOLOgy Run, then let's party together under the sun
and the stars," encourages Lopa.

SunPIOLOgy Run features 1k (kids), 3k, 6k, and 12k distances with the racers
automatically getting a free pass to the Star Magic Gives Back show. A limited number
of VIP seats for the musical special will be made available soon.

For registration and more details, visit and sunpiologyrun via
facebook. Follow Star Magic’s official twitter/ facebook account: starrmagicphils for
more updates.